Posts Tagged ‘jobs’

Employment Odds Favor Social Media Addicts

Friday, July 31st, 2009

Job Market is Sweet if You Can Tweet

(As of today, a bounty of tweets have appeared on my latest article, carried by numerous online and conventional media. Lots came from, linked here, in case you’d like to see it there. Forgive the third person reference to myself in this blog post – it’s taken directly from an article.)

It pays to be a regular user of Twitter, Facebook and YouTube. Employers are searching for people who are “addicted” to these sites, because social media is the cheapest and most effective way for brands to build their reputations. Your odds of getting a job simply because you can use Twitter are fantastic: 69% of Americans don’t even know what Twitter is, according to a new LinkedIn/Harris poll. That cuts down the number of people you’re competing with.

Just this morning on a popular job board, a search for “twitter” popped up over 7,500 social media openings, with annual salaries ranging from $30,000 to $110,000. “Career coaches have always counseled job-hunters to improve their communication skills, but now we’re training people to how to tell a story in 140 characters or less,” reports Nance Rosen, a social media expert who coaches companies and employees on business communication.

Rosen is adamant that even if spending your day making friends and gaining followers is not your idea of a dream job, social media prowess may still be the critical factor in your winning or losing a job. Employers want every employee to do more than the job they’re assigned.

“Accounting, technology and administrative people are human assets, that must be multi-functional in order to be attractive right now. Like a photocopier that also faxes and scans, an employee who can talk up the company favorably on blogs or forums is more desirable than one who can’t,” Rosen says.

By using keywords to search any social media site, it’s easy for employers to see who’s talking about the topics that matter to them. As Rosen says, successful job hunters don’t fritter away the opportunity to make a good impression. They use Twitter to get ahead.

Tips for job hunters on Twitter

1. Identify the companies you’d like to work for, and tweet news about them.
2. Quote the companies’ CEOs or respond to their tweets, using the @ sign along with the CEOs’ Twitter.
3. Re-tweet news about the company or industry.

More from Nance…

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