Posts Tagged ‘business’

What Secret Weapon is Hanging in the Air?

Wednesday, July 16th, 2014

Scientific American cites some shocking news about time
. The more quickly you have to respond to a question or report results, the more likely you are to lie. Or, consider the reverse. The more time you take, the less likely you are to lie.

Lying is in the air. Literally, the fewer breaths you take, the more lies come out of your mouth.

Mentally hitting pause is your secret weapon!

Want to tell the truth, so you don’t have to remember what you pretended to know? To quote Faith Hill: just breathe.

That is the only way to avoid the “lying bias.” That is the tendency to lie when put on the spot. Keep in mind, lying undermines everything else about your personal brand. I’d rather have an employee who’s slow, mediocre and annoying, than a liar who’s fast, talented and charismatic.

So, take your time before responding to your boss or a co-worker who appears to be pressuring you for something. The question might be as simple as: “Do you want to go to lunch with us?” “Do you want to put in $25 for Penelope’s baby gift?”

The question might have bigger ramifications for our trust in you. Your boss might ask: “Did you visit all of competitors when you were at the trade show?” “When was the last time you called on your prospects?”

The problem with lying is not just a moral one. The problem with lying is what happens to you when we find out the actual facts. You aren’t just wrong, you might be fired. Demoted. No longer sent on those special projects. Experience a seriously stalled career.

How do you prevent a neuro-chemically induced, reflexive lie?

I advise my clients to frame their brain before responding to ANY question. I use two techniques:

  1. Silently repeat this mantra when you know you’re about to be questioned: “Wait for it, wait for it, wait for it.” That gives your brain ready to open its file cabinets and come up with the true answer.
  2. Have a trigger word or phrase that allows you to speak while you are thinking. “On trigger” is an expression I use to describe automatic words and phrases that come out of your mouth with no thought at all, so it appears you are responsive, and not just stalling.

When you are asked a question, say aloud, “Let me think for a moment.”

This not only lets people know you heard them, it also commands your brain to do exactly what you said.  After all, your brain only needs a moment to actually find information that it stored awhile back.

There’s an old expression. When in doubt: deny, deny, deny.

Let’s change that. When in doubt, breathe.

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It’s Not Who You Are, It’s What You Mean.

Tuesday, October 13th, 2009

It’s not who you are if you’re trying to sell yourself on your stats: as a bundle of skills and experience, you’re going to lose out to competitors who know what they mean and are promoting that to employers and prospects.

The goal of your personal brand effort has got to answer this one question: what do you mean to your

It's not who you are, it's what you mean.

It's not who you are, it's what you mean.

target group (or what will you mean when you get it together? As Phyllis Korkki writes in the New York Times, communicating that you are “hard-working, flexible, cooperative and witty,” will allow recruiters and clients to see what you would mean to the organization, not just what you can do.

Romancing your brand.

Personal brand strategists could learn a lot from the literature on romance. Men fall in love with women who make them “feel” a certain way. These women can be encouraging, admiring, demanding, angry and anywhere along the dotted line from angel to devil. The one thing that the loved have in common is not perfect hair and great bodies. These women mean something to the men they connect with. Someone to save, someone to adore, someone to fight out the demons of the past, someone to rely on when times are tough, someone they would take a bullet for: this is what generates commitment.

I live in Los Angeles, the capital of beautiful, toned, and educated women who are alone every Saturday night. They start out like this at 22 and continue until they’re 50, when they decide that having cats means they are no longer alone. Their “best years” are dotted by “hanging out” with a man now and then. Their regular dates are other womenwho are equally lovely and absolutely hopeless about finding a long-lasting, loving connection.

Last Friday night, I went out with my fiancé to meet these women and the men who would chill with them, but not settledown with them. It was 9:30 PM at an uber cool saloon, Pink Taco in Century City. We were there for a going-away party for Adam, an athletic, sweet, handsome and single physical therapist. Every other man at the party was almost a clone: hunky, nice, funny and hard-working.

The women there had all chilled with these men. Yet it looked like a middle school dance, except the guys didn’t look awkward at all. They were laughing and talking, mostly making fun of each other in that guy-bonding way. The women were talking to each other about work and not dating.  I know these women because we chat each other up at the gym and at get-togethers like this one. They have really interesting jobs or are wrestling with challenges like finding a job, they have great family relationships and they all look like models. They just haven’t hunkered down on the one thing that matters in creating a relationship: what do I mean to someone else?

What do you mean to someone else?

What doe you mean to someone else?

What doe you mean to someone else?

Vibrant personal brands and big brands present a promise of what consumers will enjoy and why it’s worth it to commit to owning this one thing – to the exclusion of owning something else. With so much competition, it’s not enough for the contents of the can or the resume to be jam packed with good things.

What Harvard Professor Gerald Zaltman calls “deep metaphors,” and I call “ideal qualities of life” are what you want to communicate with your personal brand. Zaltman’s research on Coke shows that the brand has successfully embedded the promise of “connection” to the soda. Connection to others and even more importantly, connection to the self are what consumers are buying: not the syrup and bubbly water in the cool red can. What Coke means is people holding hands and singing the same song or the pause the refreshes, which a radio spot successfully broadcasts just by the sound of ice clinking and soda effervescing in a glass. Ahhh.

You connect your brand

Whether you’re seeking a job or going after clients (or trying to get a promotion or project approved), start off by

You connect your brand

You connect your brand

communicating the quality you deliver that elevates an organization’s standard of living. Of course, if you have a big book of business and you’re in sales, then it’s pretty clear: revenue means power. But, if you are in another occupation consider what you could mean.

Get your achievements organized so they all lead to a recruiter or prospect to say: “Wow, this individual would be a force of ______________ in my company.”

Need some hints? Below are just some of personal brand values you may be:

Author: Nance Rosen is the author of Speak Up! & Succeed. She frequently speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

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Write Your Will and Start Your Life.

Tuesday, August 25th, 2009

My Tuesday Syndicated Column on  Write Your Will and Start Your Life.

Great athletes start with the finish line in mind. Lance Armstrong doesn’t hop on his bike and wonder where he’ll end up. Michael Phelps doesn’t jump in the pool and paddle around. Why would you take to the open road of your career or business without a destination in mind and expect to wind up in the ideal place?

Clearly, this is a time for you to have a clear outcome in mind for yourself, your career or business. Part of your brand is who you are, but a more present part of it is: who you are becoming?

Read the entire post at the Personal Branding Blog.

Write Your Will and Start Your Life

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