Amplify the Effect of Your Press Coverage! Use Social Media to Supersize Your Personal Brand.

“This is not three percent of the publicity that I got from one simple online press release. The title of the press release is “The Job Market is Sweet if You Can Tweet.” Now that’s pretty simple and almost silly rhyme and it was carried in 480 media outlets around the world. I like the one sort of in the middle, right below the email message because it’s from Pakistan. Apparently, people from Pakistan needed to know that knowing how to use social media is critical to your personal branding and your business success.”

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