Archive for the ‘Social Media’ Category

Boost Your Personal Brand and Business Relationships

Wednesday, April 22nd, 2015

personal branding, nance rosenLooking for a big personal brand boost? Join me at UCLAx Personal Branding Boot Camp this weekend! 

A big “aha!” moment for my campers is seeing how out of control they really are, when it comes to creating their reputations. In fact, many of them spend the majority of each day, in fact their lives, working on other people’s priorities and goals. Hence, they are a reflection of others, and not authentically projecting who they really are.

Perhaps it has occurred to you, that you are not the center of your own work and life.

Unless you stop and reframe the purpose of each action and interaction so it’s in your interest: work defines you – and not the other way around. Instead of working a plan that creates the life you want, you may be relying on your wits and reflexes to manage large and small things, including the people around you.

Surprisingly, the foundation of creating the life you want is simply engaging in a new habit, but one that is very tough to acquire. Nobody around you wants you to do this. Everyone is counting on your being a passive actor, helping them move forward.

So this new habit requires you have both grit and desire. The habit is to be outcome-minded.

Before any action or interaction, get a clear, ideal outcome for yourself. Connect what you are about to do (and how you are going to do it) with what you want for yourself and your relationships in the long term.

For example, for every important person in your life – and those you would like to meet – you need a relationship outcome and a map of your interactions. What is it you want from this person? The next step is to plan what you’ll achieve in each interaction so you reach your ideal outcome. Of course, each stage or interaction will have a specific goal.

Remember your reputation is made via relationships, so make sure your plans are good for your targets as well as yourself.

If you’ve never thought about relationships like this, it might explain why connections or networking fail to deliver what you need.

As an example of a relationship map, below you’ll find the nine stages of a successful new business relationship. Consider what information, examples, questions, activity, or even other people you might bring into each stage, to move the relationship forward toward your ideal outcome. By the way, this mapping works with recruiters and hiring managers, too!

If you want more free content on developing business relationships, email me at [email protected]. Subject line: Relationships.

Stage 1 – Curiosity

Your prospect has a sense of intrigue about you, your company or solution, and entertains the idea that you might benefit him/her. You sense that it’s worth your time to continue interacting.

Stage 2 – Connected

You both sense that the two of you understand each other and have common ground worth exploring further.

Stage 3 – Inspired

It’s obvious that a relationship or collaboration would benefit you both, and the possibilities are energizing.

Stage 4 – Engaged

Your prospect feels safe to acknowledge unmet needs or discuss current or new goals. You confirm that you are talking with the right person (one with purchasing authority and a budget).

Stage 5 – Committed

You strike a clear agreement to move forward with the purpose of fulfilling your prospect’s unmet needs or helping him/her take advantage of opportunities. Your prospect agrees to buy, if your solution would satisfactorily benefit him/her.

Stage 6 – Learning and sharing

You support each other with important information and insights. You share a clear goal for your collaboration or relationship. You agree on the initial steps to move toward your goal.

Stage 7 – Problem-solving and planning

You and your prospect rigorously or systematically identify pain, obstacles, positive and negative forces, and implications of not solving the problem. You each contribute to strategies for overcoming obstacles or reaching goals, and create/act on a tactical plan for purchase and use.

Stage 8 – Buying and selling

Your prospect generates the purchase order or other documentation necessary for you to create an agreement, and arranges the time to review, accept and sign your agreement. You generate the agreement, which the prospect signs. You prepare to deliver, install or integrate your solution. You receive a check and oversee implementation.

Stage 9 – Recommending and referring

You both actively seek to send additional business or contacts to each other. You keep each other informed about opportunities for upgrades and add-ons. You meet to stay up-to-date.

Do This

Take 3 interactions/relationships you currently have with suspects, prospects or customers, and associate each one with the stage you are now in, using the 9 stages above. Jot down notes to track what went on at each stage. If you’ve missed some stages, ask yourself: what can I deliver to get on the fast track?

If you want more free content on business relationships, email me at [email protected]. Subject line: Relationships.

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Ten Commandments of Personal Branding – #6: You Must be Consumed by your Tribe and Tribe Watchers, and Seen as a Servant-Leader.

Monday, December 14th, 2009

tribeThe drum beat, smoke signals, man-sized kettle slowly boiling bound strangers as warriors dance for vengeance or rain, that’s the old image of a tribe. Things have changed. Tribes are now considered groups of people who come together because of a compelling interest, connected on the web in forums or blogs, and occasionally at a Tweet Up. Even today, being a stranger is a losing proposition and reigning as a tribal leader is still the guy to be. The conditions, however, are less dramatic. The stakes however may still be life or death, for your personal brand.

Commandment #6: Be Consumed By Your Tribe

Of course, by “consumed,” I meant this in two metaphorical ways…

First, you must be authentically drawn to the industry, topic, idea and people you want to lead (your tribe per Seth Godin). At one time you were consumed by a group’s music, a lover’s magnificence, or a head-cold. By this I mean your thoughts were dominated by this one thing.

Ask yourself:

What subject and what group of people simply fascinates me? What am I drawn to read about, write about, talk about, investigate and sit endlessly through the night poking around the web finding new and arcane facts and opinions?

Look at your search history. What sites are consuming your interest? Who are your people – find them in these places.

Second, your number one priority must be fulfilling the needs of your tribe and the many ways you can get to them, to serve those needs. You must be genuinely willing and able to parent, lead, provide for, shepherd or otherwise serve the tribe, way more than most people in the tribe. Maybe not lead in every area, but in at least one significant area. And, make major, consistent and relentless improvements and opportunities for others.

Tribes need leaders, and your personal brand depends on your being seen and sought out as a leader.

For example, Greg Stewart is the Creative Director at Pegasus Media World. He happens to be consumed by Freemasonry. He’s engaged in a nearly lifelong journey of consuming everything imaginable about the group. He knows the myths, legends, history, famous people, deeds, misdeeds, odd turns and even the criticism and fears evoked by this group. He can compare its practices and traditions to almost any other practice, including some ancient religions that many theologians might not know. And, by the way he’s a creative director in publishing – so its a behemoth role to have taken on leadership of a tribe outside of his professional activities. But, he is simply and authentically consumed by this interest.

Greg is also consumed by his tribe and their needs. He has made himself a clearinghouse, central resource, education and entertainment center revolving around Freemasonry, Greg lays out a significant body of work at the website he founded and runs, Freemason Information. You can get his free eBook there. You can listen in to hundreds of podcasts featuring Masonic experts that he’s recorded. You can interact, be inspired and connect with the tribe there. Follow him and his blog posts, feed, tweets, and Facebook, from the blog.

You’ll constantly tend to your tribe via social media, forums, personal calls, emails, meetings and more. If you have an innovative and inclusive approach, that will create a leadership position for you. Consider how you can provide a unique and powerful platform such as a blog or forum for your tribe to gather about, contribute to and dwell.

Your tribe could be candle makers, cupcake bakers, crochet hobbyists, nanotechnology scientists, SAP programmers, accountants with small practices or like me: the tribe of people who are building personal brands via the web and on-ground opportunities. I am consumed by the sociological, psychological, and technological aspects of creating reputations in today’s online and on-ground environments. I want my tribe to find the best most satisfying jobs and business opportunities. My tribe consumes my tips, tactics, and techniques of creating and managing personal brands, and my philosophy and thought leadership. I give away a lot of stuff that teaches you how to market yourself, impress recruiters and win big contracts, because it nourishes me to nourish my tribe’s ability to leverage their personal brands. This status provides me with a huge audience, speaking engagements, book contracts, consulting gigs, media coverage and access to the leading people in many fields. Your leadership may do the same for you.

What will you consume today? And, who will be consuming you? The answers will help you define and find your tribe. Once you connect with your people via the many platforms on the web, or simply start by creating a blog, you are no longer a stranger. You won’t be boiled while others dance – if you have identified the right tribe.

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Ten Commandments of Personal Branding – #3: Like a Bee, Be the Buzz

Saturday, December 5th, 2009

bumble_beeA sparkling personal brand doesn’t alight on the musty, dusty, bored, and tired among us. You and your content must be compelling, useful and provocative enough to create buzz. That means you must stay on top of trends, perhaps set trends and know the other thought leaders and trend-setters. But, it also means you have to wake up every morning with the idea that today you get to do the greatest job in the world: your job.

Commandment #3: Like a Bee, Be the Buzz

Geez, wake up with a smile and go to work? If that’s what you’re feeling, it’s a great sign that you are in the wrong field.

I recently met a real sparkler of an MD, amidst a long line of doctors who clearly looked like they wished they had studied architecture, plumbing or anything other then medicine. I’m on a trek to manage a back injury, so I’ve been touched, tapped and talked to by an array of specialists. Some of them are the chairmen of their departments at major university hospitals (after all, I live in Los Angeles, so why not start at the think tanks, right?). Others are on the “best in the West” type of lists. Still more have been recommended to me by all the right people – the right people being other injured, aching (or formerly so) patients who are well connected.

Most of the docs have marketers are on their staffs or at their hospitals who’ve done a great job of creating and leveraging their brands. Some of their waiting rooms look like home theaters with big screens, beaming out movie quality videos and surround sound. You sip fresh coffee (made cup by pressed cup) and watch people laugh, dance and smile – with just a little band-aid where the scar will form.

Unfortunately, the docs themselves can be really uninspiring, unimaginative and boringdisengaged. Honestly, my back is a wreck, so it’s really open to discussion about what’s the root cause and the right modality for taking care of it. But, I was beginning to think that bad backs are not only confounding, they bore physicians.

So when I met Dr. Frederick A. Davis, Chief of Physical Medicine and Rehabilitation at an HMO, I was enthralled. Here was a man with lots of years in his specialty and a mean machine that made my nerves scream as he tested them. But, he talked about the results as he was getting them, made sense of them for me – and spoke glowingly about the developments in his field. He also personally called the doctor he referred me to, to make sure his insights catalyzed a fresh look at my case. I was buzzing with hope when I left his office (which was clean but not spiffy at all).

The best buzz is real talk about real character and really good deeds. Sure bees sting, but they also make honey. What do you do?

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Ten Commandments of Personal Branding – #1 Be a Space Commander

Thursday, December 3rd, 2009

The basis of establishing a really strong and lasting personal brand, is producing information that solves your audience’s problems, helps them achieve their goals, educates them, and helps them make better decisions or simply live better.

Commandment #1 – Be a Space Commander

rocketThe best known brands own a specific, unique, recognizable and valuable place in “space.” For example, Apple commands the music download and mobile listening space, via iTunes, iPod, and iPhone. Apple’s dominance extends to the mobile entertainment space, now that iPhones are responsible for more than 60% of all mobile searches.

Personal brands are similar, but the “space” you command may be much smaller and still yield enormous benefits for you – if you are clever about how you make money (by leveraging your audience). The real difference between making it big in product marketing versus personal branding is what you as an individual have to give away in exchange for loyal followers.

For example, let’s look at the really big personal brands in business communication space. Seth Godin owns permission marketing,” and seeks to own even greater territory in relationship marketing.” He’s so big, that he’s giving away his new book (in exchange for a donation to a foundation) and evangelizing for everyone to give away their intellectual property (because real fans will buy your book as a “collectible”). Peter Shankman owns “no-cost access to journalists,” via HARO. He gives away leads to anyone willing to sign up for his Help A Reporter Out email blasts, and just sells ad space at the top of the blast (three times a day). The advertiser also gets his personal endorsement (I wear these pajamas! kind of thing). Chris Brogan is at least part owner of “social networking.” He recently impressed the daylights out an a NYC entrepreneur group, who all received his book, Trust Agents, as a gift.

It’s time for you to define your area of expertise, information, approach, or talent within a tribe. What do you know? How can you codify it? Maybe an ebook? Maybe podcasts? Maybe assessments? And, how can you capitalize on the loyal audience you command? Great consulting gigs, best job offers, speaking fees, advertising – the list not on goes on, it grows as you build your personal brand.

Next Up: Commandment 2 – Sell Your Signature!

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If You Can Say It, You Can Live It

Tuesday, November 17th, 2009

If you can’t tell people what you do, then you won’t be doing it much longer.

If you can’t articulate what you want to do, then you won’t ever be doing it. But, if you can – well, I found out you are one in about 150 people who can complete this sentence:

I am: ______________________ .

On Sunday I spoke to an audience at an event sponsored by the LA Urban Beauty Connection, supporting two philanthropies and drawing a cool, professional crowd that came out to hear experts present on the latest trends in fashion, technology and business. My topic was The Real Secret to Success in Careers and Business, How to Stay Up in a Down Economy. Of course, I was there to talk about personal branding.

Personal branding foundational work.

Typically, I stand on a stage and talk at people (it’s more exciting than that, but basically I’m the show until Q&A or the workshop portion of my personal branding presentations). But, this forum was much more “theater in the round.” I was given the opportunity to do interactive, live coaching for people who had considered but never really hunkered down to do the foundational work of personal branding.

So, I opened with my signature line: “Everyday you have the opportunity to say the one thing that will change your life. I guarantee by the time we’re done today, you’ll know what to say, and where and when to say it.”

Five statement in the personal branding process

What a great way to spend a Sunday, I thought. It was like magnifying the coaching that I do with one person, but having all these people learn from process.  I started as planned, by picking one person, but when she seemed a little lost, I move to another. I wound up challenging five people in the audience to complete these 5 statements that are requisite for the personal branding process:

  1. I am:
  2. I excel at:
  3. I do this via these methods/approaches/tactics:
  4. Here’s an example:
  5. Here’s what I’d like to do more of:

Obviously, I want the answers you’d give in a business setting, or at least an environment that would make an handimpression on people attending an event like the one we were at. This is a networking opportunity. This is when you’re going to meet strangers; people whom you suspect are candidates for developing valuable relationships. If you do nothing else: you’ve got to have a crisp, clear and compelling way of communicating what you do, how you do it, and what you’d like to do more of (or what you like to do that is a departure from what you’ve got going on now).

When I posed this challenge to five people picked randomly from the audience, it started to feel like I was playing “stump the band,” or more like “stump the brand.” We all were shocked at how these obviously accomplished people were flummoxed. I re-started the presentation by using myself as an example. Here’s my “I am.”

I am a personal branding expert. CNBC calls me “America’s top job coach.” I speak to audiences and coach individuals on how to package their unique qualities, skills, aspirations, and experiences in a crisp and memorable way. I teach them how to raise their visibility in every form of media, including social media and the web – and also on conventional channels like television, radio and print. This results in their getting job offers, new clients, selling products like books and their own speaking gigs, and getting sponsors for programs – or other goals we set. I often leverage the services of my company, Pegasus Media World. For example, this year we helped a first-time author produce a bestseller that made the list on BusinessWeek, the Wall Street Journal and Amazon. I’m hoping to help more people find great satisfaction and success, and realize their career and ambitions, in business and media.

Now, was that so hard?

Maybe it is. If you are between jobs, or in a job that isn’t your ideal gig, or you’ve never been put in the position to develop new clients, you may not be ready to take advantage of networking opportunities. And, these opportunities don’t just come when you show up at an event. They’re all around you, like when you strike up a conversation with someone on the train or at Thanksgiving dinner, which might include people who know you – but remember when you were all excited about winning MVP at your little league tournament.

Getting what you want.


You can’t get people to pay attention to your accomplishments or goals if you can’t articulate them in a crisp, clear and compelling way

You can’t get what you want if you can’t get attention for the right things. You can’t get people to pay attention to your accomplishments or goals if you can’t articulate them in a crisp, clear and compelling way. You’ve got to tell your story so your “audience” understands how you provide a benefit to other people or companies. They’ve got to be able to say, “Oh, so if I know someone who needs X, YOU are the greatest resource of X that I can connect to that person!”

I guess you know what I want you to do now. And, if you’re not in the ideal job – so you don’t want more of it – then consider how you can connect relevant current or past experience with the future one you desire, so you can prepare your own endings to my five starter sentences.

For example, one of my volunteers from Sunday’s audience is a production assistant on The Bachelor. He wants to move into public relations. After the first depressing round of “can this networking opportunity be saved?” he totally got it.

We connected his proven ability to problem-solve under pressure, handle lots of personalities with grace, and hisjump familiarity with media demands, with his new career aspirations.

Just in the time we were together – and doing the work in front of the whole group at this event – he was able to articulate this so persuasively, that the miracle of networking took place before our eyes. Another member of the audience leapt up and said, “you’ve got to call my friend who’s with this major PR firm here in LA. She’ll love you – talk to me before you leave. I’ve got to get you all her contact information. She is looking for someone exactly like you.”

Get ready for your own happy ending today. Take my 5-sentence challenge to start or re-start your personal branding effort. With the holiday dinner coming up, it will beat re-living the last game of the series when your 13-year old teammates carried you off the field on their shoulders. You’ll not only get to sit at the grown-ups’ table. You’ll belong there.

Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

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Conversations: The Other Social Media

Tuesday, November 10th, 2009

As far as houseguests go, the one we had this week was benign. No extra meals to cook, no extra housework, and really no disruption in our lives as usual. However, he was unnerving. He didn’t speak to us. He wasn’t mad. He just didn’t make conversation, and frankly, he’s been here before and I just wasn’t up for working that hard in my own home. So, I was pretty quiet, too. Very strange behavior because my personal brand banks on communication. Talking is right there with air and water when it comes to my survival

The Quiet Visitor

The Quiet Visitor


The young man came from New York City to attend a huge sporting event in Los Angeles, where he works in the media as a freelance sportscaster. He has a Clear Channel radio program for an hour each week and occasionally writes for the sports section of an important metropolitan newspaper. His personal brand is well established in his field, and there’s really no one in his field he can’t access: owners, trainers, athletes, pundits, analysts, and other members of the media.

He is a friend of a friend who is staying with us this month, a joyful, full of life young woman who is in the same field. She has an almost equally well-known personal brand, in the same sport, and she is at 24, a decade and a half younger than the man. She is confident, beautiful and most important to me, as a civilian not involved in their sport: she can create conversation with anyone. She makes you feel good when you speak to her. She’s interested in your life, your pets, your job, your clients, and your aspirations – at least as far as you know. You feel like you are a very important person when you talk to her.

I take her conversational generosity for granted because I know her very well. She’s the type of person I make time for, even on my busiest day. Nearly everyone I introduce her to, always wants to get more deeply connected to her. People fight for “networking” time with her, not because she’ll have a job or deal to recommend, but simply because she is so engaging. She turns down a whole lot of invitations simply because there is just so much time in her week.

Her brand “personality” comes across the same way in her social media communication. She has a ton of fans and friends.  None of this interaction is hard for her, she says. She has a tremendous curiosity that drives her to find out more about anyone or anything, when she has the opportunity. It might not turn out to be important, nourishing, or even vaguely useful, but she doesn’t know until she engages.

She also values everyone she meets: the president of a professional sports league and my cleaning lady, for example. Our house was cleaner this week, because she was here (and not because she’s neat – she’s not).

Organic Friend Requests

Organic Friend Requests

Your ability to make conversation is critical, if you need to connect with other people in order to succeed in business or life. That should come as no surprise. But, the widespread inability to create conversation is surprising.

Your ability to smile and project positive energy is critical, if you are seeking work, clients, promotions, or people to come over to your point of view. A smile is your signal, like the beam from a lighthouse. It draws people to you.

Why? Because looking down into your phone, indulging your shy side or appearing aloof doesn’t generate: “Yes, I’d love to work with you!”

Dreamworks’ Jeffrey Katzenberg in Sunday’s NY Times says the quality he looks for most in a potential new hire is “somebody who believes in themselves. If you don’t have a strong sense of you are and what you have to offer, and a strong conviction about that, then you cannot expect somebody else to have that for you.”

The only thing I’d add to Katzenberg’s comment is this. If you can’t connect on anything other than your skill set, you may be very lucky to get something, but not get anything richer, broadening and more lucrative once you get in. The young man whom we hosteled this week has been doing the same thing for 15 years, and has not moved an inch forward in his chosen field. He finds his life both stable and depressing. It shows.

Here’s what to do now

How To...

How To...

1.   Make a list of 5 questions you can ask anyone. Hint: with the job situation right now, switch from “what do you do?” to “what keeps you busy?”

2.    Talk to 5 strangers a day. Remember, talking might just be: “Have you tried Starbucks’ ‘perfect’ oatmeal? I love oatmeal, so ‘perfect’ is a really high bar for me.”

3.    Find your curiosity bone. If you have to connect it to your ability to get a job or build your personal brand, connect that wire in your brain. If it feels uncomfortable to approach people in a friendly manner and ask them questions, it’s a sign you’re doing something right.

Lastly, a plea from my sparkling young woman friend who looks over my shoulder right now. She says, “If you update your tanning color or your haircut – change your Facebook profile photo.” Otherwise, when she meets you in real life for the first time, she has no idea who you are. So, she’ll pose her signature newcomer questions, and miss the opportunity to greet you like the old friend you are. Believe me, that greeting makes your day. It’s an indelible part of her personal brand.

Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

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Join Me November 18 for the Launch of the Do-It-Together Club

Friday, October 30th, 2009

Join Me November 18 for the Launch of the Do-It-Together Club for Entrepreneurs and Sales/Marketing Folks.

If you’re local in Southern California, you have the once-in-a-lifetime opportunity to join me as I coach you along with business owners, sales representatives and marketing folks in workshops and one-on-one sessions. You get amazing bonuses worth $2300 in value. Sponsored by United Chambers, you pay a very small fee to join us – (at the chamber member price).

Ready to sign up? Click Do-It-Together Club for all the information.


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Do-It-Together Club for Entrepreneurs

Wednesday, October 28th, 2009

Nance Rosen’s October 27, 2009 keynote to the United Chambers of Commerce on Personal Branding: How to Build Your Reputation & Gain Visibility for Your Organization. Nance spoke on increasing company value, developing new relationships to increase revenue, and the new Do-It-Together Club for Entrepreneurs.

Personal Branding: How to Build Your Reputation & Gain Visibility for Your Organization from PegasusMediaWorld on Vimeo.

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