Like big product brands, your brand identity must be clear, crisp and compelling – and YOU need to be relentlessly advocating for it.
Before you start advocating: get what you do down to 7 words or less. I know it’s hard, but big brands do it – and so can you.
Volvo chooses one word: “safety” to stamp its brand in our minds.
Apple uses “imagination.”
Coke uses “pause that refreshes.”
Disneyland uses “happiest place on earth.”
So unless you are more complicated than any company in the Global 2000, you can find a way to explain what value you bring to people in less than a paragraph.
Love to see you define yourself in the comments for this post!