What are you worth? At least one-third of your market value comes from your reputation – whether the brand is you, your company, product or service. Reputation- not a head-to-head comparison of the features that relate to your skills, products or services – accounts for why Johnson & Johnson’s market capitalization is so much greater than Unilever. How does YOUR market perceive who YOU are? And, what are the high priority elements that effect your image? Learn, decide and change what matters most.
Happy to cover the ways reputation rocks your world this week in my column for the Personal Branding Blog.