Posts Tagged ‘Personal Branding’

The New TLC: Trustworthy, Likable, and Charismatic!

Wednesday, December 16th, 2015

22087247_sGet ready for a shock to your ego. You may be the most reliable, congenial and caring individual – but it don’t mean a thing if you don’t have that zing! By zing, I mean that magnetic power some people have to light up a room with their personality. Charisma.

For a long time, we’ve known that prospects and referrers are drawn to people whom they find trustworthy, likable and caring. There’s an old adage:

No one cares about what you know, until they know that you care.

It’s true. People like other people who seem to care about them, as well as those who share the same values, goals and perspectives. For your current clients or employer, you want to project trustworthiness, likeability and caring.

But TLC (trust, likability and caring) turns out to be necessary but not sufficient if you are building your business or career and need to really connect with people.

A recent scientific finding proves charisma is more important than any other quality. This may explain the current presidential candidate polls, because charisma doesn’t equal telling the truth or appealing to people’s higher morals and values. It just means ….. what?

What exactly is charisma, from a scientific point of view?

Being fast with responses to questions, both general and specific. Appearing to be quick witted and able to almost effortlessly express your point of view is what magnetizes an audience to you. And, if you know my work, “audience” is the word I use for anyone or ten thousand “anyones” you’re speaking to.

But, where does that leave those of us who need time to think before we speak? Frankly, it leaves the less prepared in the dust. When it comes to remembering and liking someone, the winner is almost always the person who has the ability to speak up on-the-spot.

That’s why I invented “trigger talk” for myself, and my clients who are in a myriad of fields but need to impress others with their competence and attractiveness. Trigger talk is perfect for the 99.5% of us who are not good at improvising, but need to make a great impression with our personal brands.

Trigger talk is simply 25-50 phrases or sentences that you prepare and practice before you need them. For example, job seekers should expect to hear: “So tell me about yourself.” If you’re not prepared: that long silence before you speak up isn’t just uncomfortable, it’s a killer mistake. The same is true for conversations about the topics of the day, or those specific to your business or industry.

The success of my clients has proven that charisma is not the star quality that only a few are born to have.

Just take the time to create your own trigger talk. Start with the news of the day, your favorite way to spend down time or why you are seeking that new job or client. Then get together a brief sentence or two on each topic that matters to you. Trigger talk makes for easy conversation – and an even easier road to the top!

 

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How Will You Benefit from the Last Boot Camp of 2015?

Monday, September 28th, 2015

28968773_sWildest offer ever from UCLAx and me!  Register for my Personal Branding Boot Camp (October 10 and 11), and use PROMO CODE  W7199 for 10% off PLUS a one-on-one coaching session with me ($495, my GIFT) – and a bonus book, too! Now, let’s talk about boot camps!

A boot camp is a famously crushing work out with a drill instructor yelling at you. Or a personal trainer screaming to do “four more.” Why would anyone go to a boot camp? Because it’s actually an immersion, a totally dedicated and focused period of time when you do all the things you should do – with no excuses or distractions. Surrounded by people with intense motivation, which amplifies your own energy and dedication.

A boot camp is the fastest way to get into shape.

What does this have to do with personal branding, your career or business success?

Twice each year, I give the Personal Branding Boot Camp at UCLA Extension – and it’s about to come up. On October 10 and 11, from 9 AM to 4 PM: you can get down and deep with an amazing group of fellow campers; each stretching their brains and expanding their potential.

Simply put: you accelerate your trajectory toward success.

As UCLAx puts it:

In just two days, master the art of branding you! This seminar is perfect for people in career transition who want to discover their passion, solo-entrepreneurs and small business owners who want to attract new clients, or job seekers looking to attract quality job offers.

Get the secrets of using personal intelligence and reputation-building to reach your goals, and learn to leverage the power of social media.

In a structured, fun and supportive workshop, pinpoint your authentic and most attractive qualities, create a unique selling proposition and learn how to communicate online and on-ground in a powerful, engaging style.

Get tips on creating your own visual brand for your social networking pages and blog, plus advanced techniques for LinkedIn, Facebook, Twitter, Pinterest and more. Enjoy lots of interaction, personal development exercises, and guest speakers.

Here’s The Gobsmacking Bonus Offer

If you are able to register and make it to Los Angeles for this event, I have a big bonus for you.

I will personally coach you for a one hour, one-on-one session, to make sure you get a huge leap forward on your career or business success. This one-hour coaching session is $495, but if you come to the boot camp: it’s yours FREE. Plus: you get a complete notebook with a personal branding blueprint to continue to build your personal brand, once we jump start the process in camp.

So, come for the amazing transformation you will make over the weekend, and then schedule your coaching session with me for your personal one-on-one follow up. That way you can get all the personal attention you need.

I want to ensure this a huge win for your personal brand. That’s why I am making this one-on-one coaching offer, and the personal branding blueprint materials.

If you’re coming in to Southern California, don’t worry about our follow-up session. I have clients all over the world, so we can use a myriad of ways to hold your session – and record it, too! So you have a refresher whenever you desire. Want a taste? You can even see me coach live on CNBC TV at NanceSpeaks!.

If you want more information – please email me at Nance@NanceRosen.com. Subject line: Camp.

Or, register by going directly to http://bit.ly/1JKN6KK.

See you in Los Angeles, on campus at UCLA!

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Eliminate Excruciating Problems Fast With 1 Simple Rhyme

Wednesday, July 22nd, 2015

39788261_sYou know how badly you need some go-to life hacks that really work.

We all do. We need super effective strategies that don’t involve buying one more app, signing up for a new dashboard or watching instructions on YouTube.

You certainly don’t need to be touted about TaskRabbit or Fiverr or any of these so-called insta-help services, because they actually involve a ton of communication and constant checking up. You can quit pretending that a stranger is somehow committed to your success for the princely sum of 5 bucks.

I have coached people through a tidal wave of their worst problems. Some of them were involved in hundreds of micro-projects because big success is often a process of taking countless small steps.

What’s worse at this time in your life? You don’t have an abundance of anything. You don’t have a lot of space, money, time or support.

You are beginning to feel a weird kinship with whomever said, “If you want something done right, you have to do it yourself.”

You ARE doing most everything yourself. It’s the way work is set up now. You and everyone else are supposed to do more with less. That means less of you to do more of anything.

It’s like you are no longer a person, but more like a self-cleaning oven. You’re pressured to make it, bake it and clean it up fast. Then: next!

So I assembled one simple set of 11 rhyming words that can instantly cue an abundance of solutions.

These words stand in for heavy lifting like: project management, increased productivity, people skills, and perfected processes.

Whatever is stopping you cold or making you pull out your hair, see if any of these words lead you to a fast way past a problem you’re stuck on.

1. Mending (making a quick fix)

2. Sending (getting it off your desk)

3. Depending (on someone else to handle)

4. Lending (or borrowing)

5. Bending (think rules or “normal” ways of doing things)

6. Fending (off and avoiding certain people entirely)

7. Pending (leaving open to see if it’s really worth tackling)

8. Rendering (doing a quick draft and letting it go)

9. Tending (improving rather than wasting)

10. Vending (sell, sell, sell)

11. Wending (finding a way out, to do what you REALLY want to do)

That’s my 11 word rhyming solution set for life hacking some of the projects, processes and people who are driving you nuts, and weighing you down.

Love to hear if you have other action words that get you over the humps (rhyming or not). Email: Nance@NanceRosen.com. Subject line: Problems

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Are You from Another Planet?

Wednesday, June 17th, 2015

ASK-QUESTIONBefore you talk to a recruiter or hiring manager, ask yourself: “Am I from another planet?” Because you might be, when it comes to expectations, environment, hierarchy, and all sorts of corporate culture.

The number one reason why most people lose out on bigger salaries, plus a moving allowance, expense account and even a down payment on a house is?

You don’t know to ask for it.

If the “planet” you’re from has a culture that includes “don’t ask for more than we think you deserve,” you are leaving money, benefits, and perquisites on the table.

Your current planet might be a business where you are working, or it might be your family culture, where you never understood how much money came in and where it all went.

If you are a second child, your “family planet” has really compromised your asking ability.

After all, your eldest sibling had the “first mover advantage.”

A second child’s life is lived like you’re behind Microsoft, Apple, Oakley, Iron Man and Henry Ford’s Model T. The eldest child naturally has a winner take all mentality.

If you fall anywhere behind the eldest, you got trickle down everything. Clothes, bedroom furniture, books, music, computer, video game console and pie (or whatever dessert was left over after numero uno was full). Stuff just trickled down on little lucky you.

Of course, your life might not have been that harsh. And, you might be the eldest or only child (like the great majority of US astronauts and presidents).

If you are the eldest, you got treated either too well or too harshly.

The parental units either doted on you or cut their teeth on you.

If you’re an only child, you have been on your own planet for too long. You might lack empathy, patience and agreeableness. That makes you a great mergers and acquisitions executive, but a difficult employee all the way up the ladder to that post.

The truth is: no one has it easy interviewing at a new company. It’s a new planet. You don’t know what to expect. It’s hard to get ready for the unknown.

I worked at seven major media companies and Global 2000 corporations. Each one was a planet onto itself. Some had less gravity, thinner air, and way better perqs. Some had more gravity, thicker air and way less of everything else.

When I became a consultant, I realized that I was on a different planet with every phone call, meeting and strategy session. The ability to recognize that old rules do not apply, is imperative to your success. The ability to read the landscape and the people on it is mission critical.

My advice to you is “stay in the moment,” when you are in conversations with people you do not yet know.

Do not go forward with your old mindset.

You cannot imagine what is so much better and how to get it – if you persist in believing that you know how it is everywhere. And, you won’t know what to avoid, if you’re coming from a happy place and into a darker one.

A basic rule: ask for more than you think you deserve. Ask for a moving allowance. Ask for car service. Ask for a down payment on a house. And, if you think the company’s going to go places, get stock.

What is your biggest salary negotiation question? Ask me and I will answer. Email: Nance@NanceRosen.com Subject line: Salary

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Have You Made A Really Big Mistake?

Wednesday, June 10th, 2015

Frustrated-businessman-011-430x258The truth about your success is pretty grim. Success shines a light on your mistakes. Success often comes from the lessons you learned. They are most often carved out of experiences where you did not win. Where you lost, but got back up. Where you failed, but stood up to take another chance.

Your victories owe a huge debt to whatever keeps you going. In a word, we might call that thing: Persistence. Resilience. Patience.

Those words are all about your personal brand. They are all about what you have to bring to the fight, from the strength of your own work ethic, mental fortitude and psychological well-being.

But there are many mistakes from which you cannot pull yourself up without the help of others. These mistakes aren’t simple ones. They are the real big ones that happen at work. They are the ones that can destroy your career.

A client of mine is in finance. One mistake on a spreadsheet nearly cost her an entire lifetime of building up to the vaulted position she held. Yes, human error is still possible in the computation age. In the era of spreadsheets, a single human error on a data point cascades throughout the entire analysis (since the computation takes that error and spreads it like a virus).

So, no amount of persistence, resilience or patience could “cure” that mistake.

What saved my client was not anything she could do on her own. Not Persistence. Not Resilience. Not Patience.

Relationships saved her.

Kindness. Goodwill. Compassion.

You see, she had given these gifts to the people around her. Her boss. Her subordinates. Her peers. Her vendors. Since the day she was on the job, she showed them. Kindness. Goodwill. Compassion. It paid off. It’s called the Rule of Reciprocity. She earned what she received, even though she had hoped she would never need it.

In this life, you will be much more imperfect than perfect. You will make more mistakes than should be tolerated by your organization, by your boss or by yourself.

The smartest people are the kindest ones. They are betting realistically on the future. They know they will need forgiveness.

Would you like to tell me about a mistake you made, one that worries you? I’ll send back my best career coaching advice. Email: Nance@NanceRosen.com. Subject line: Mistake

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The 3 Job Interview Questions You Never Expect

Wednesday, May 27th, 2015

Would you be shocked into dumbfounded silence, if a hiring manager asked you these three questions in a job interview?

 

 

1. What have you invented?

2. What is your greatest achievement in life?

3. When have you stood up to authority?

What? These are BIG questions, taken from a real interview. They get at the meaning of your life. Your answers define you as a person with – or without – self-knowledge, self-worth, and purpose.

Would you be able to answer them on-the-spot?

Should you be prepared for them or momentous questions like them? After all, most people consider job interview questions a mere formality.

You might be one of these folks. You think the job interview merely gives the recruiter an opportunity to verify some facts on your resume. Or, gives the hiring manager an opportunity to eyeball you. See if you dress for success. See if you cleaned up the clutter on your desk, if you’re on skype.

You don’t understand that today, a job interview is more like the new ABC game show: 500 Questions. That show is about to be another blockbuster hit from Mark Burnett and Mike Darnell who gave us Shark Tank, Survivor, The Voice, and The Bachelor. In that show, each contestant must answer up to 500 difficult general knowledge questions. Get any three wrong in a row and you’re out.

500 Questions is promoted as the ultimate in self-reliance, since there are no lifelines to experts and no audience support. “Intellect, strategy and stamina are all equally essential in order to win,” according to the show’s website.

Wow! That is so unlike life, right? So unlike a job, right? Wrong. Wrong.

I’m sorry if you believe your life is a collaboration. Perhaps you misunderstood what a boss means by that “there’s no I in team” philosophy. FYI it means: you do the work, the team takes the credit. From time to time, it works the other way – but don’t hold your breath.

Can you imagine if it’s just you and those really big job interview questions?

Well, that’s actually what a job interview is meant for, if the company is serious about hiring you.

It’s just you and the questions. You cannot call an expert for help. You cannot poll the audience.

Except this one time. Choose one of the three questions and send me your answer. I’ll give you a direct critique. Email me at Nance@NanceRosen.com. Subject line: Question

 

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If You Can Tweet, You Can Eat

Thursday, April 30th, 2015

Group of business associates in a line text messaging on their cellphoneThe economy is booming!

Or, the economy is booming?

Several years ago, I wrote the press release read around the world. Carried by 420 media outlets. It got me on CNBC, CBS, Investors Business Daily, San Francisco Chronicle and smaller outlets like Pakistan Today.

The headline was: If You Can Tweet, the Job Market is Sweet.

It was the early years of social media.

CEOs were clueless, even the hardware manufacturers. And, I don’t mean new cabinet knobs.

The New York Times reported that Cisco CEO John Chambers was pressured by his interns to learn how to put 144 characters together. Remember back in the day, we didn’t realize 122 is better, because it saves space for RT.

There was a rumor that companies should have a “two way dialogue!” with ACTUAL consumers.

Investors understood social media even less than management. Investors were lots of middle class folks (yes, there was a middle class!!!) who were learning how to email stale jokes to one another. Facebook was for college kids.

But, “new media” turned out not to be Miss American Pie. It did not die.

At that magical moment: if you could tweet, boy (or girl) was the job market sweet!

Interns became social media managers, and were actually PAID! They were PROMOTED!

This famously includes Eric Kuhn, who as an intern led CNN into social media. He quickly ascended to Vice President of United Talent, and I spoke to the Screen Actors Guild Foundation members; warning them that the so-so actor with 300 followers was more likely to be cast than a more talented actor with 30.

Of course, those days are gone. Your sixth grade cousin has 3,000 followers (if he’s not popular).

The current boom in the economy is largely about the recording breaking Dow Jones and NASDAQ.

But for whom does this economy toll?

Investors are no longer middle age or middle class. They aren’t young families tucking money into mutual funds to pay for their kids’ college or their own retirement.

Investors are the uber wealthy.

Millennials would be driving for Uber, if they could afford to buy a car.

Boomers who hung on can’t afford to retire.

Gen Y is getting the stink-eye or flat out laid off.

Tweeting is no longer the ticket to a big deal job. It’s a job requirement. Lots of companies consider the number of your connections, friends, fans and followers in their hiring decisions.

And we join together to celebrate the minimum wage, in those cities where it soars. That means you can pay for weekly groceries and a bus pass to get to work since you can’t afford to live nearby.

I rarely write anything that is not PRO-business, because business is my not-at-all secret crush.

So this is not an anti-business rant.

It’s just that I spent this entire weekend leading the Personal Branding Boot Camp on the UCLA campus. For two solid sunny Southern California Spring days: a phalanx of amazing, intelligent, innovative, kind, resourceful people came to up their game. They worked for it. They killed it.

All we are saying is give Millennials a chance.

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Boost Your Personal Brand and Business Relationships

Wednesday, April 22nd, 2015

personal branding, nance rosenLooking for a big personal brand boost? Join me at UCLAx Personal Branding Boot Camp this weekend! bit.ly/1NFpKHQ 

A big “aha!” moment for my campers is seeing how out of control they really are, when it comes to creating their reputations. In fact, many of them spend the majority of each day, in fact their lives, working on other people’s priorities and goals. Hence, they are a reflection of others, and not authentically projecting who they really are.

Perhaps it has occurred to you, that you are not the center of your own work and life.

Unless you stop and reframe the purpose of each action and interaction so it’s in your interest: work defines you – and not the other way around. Instead of working a plan that creates the life you want, you may be relying on your wits and reflexes to manage large and small things, including the people around you.

Surprisingly, the foundation of creating the life you want is simply engaging in a new habit, but one that is very tough to acquire. Nobody around you wants you to do this. Everyone is counting on your being a passive actor, helping them move forward.

So this new habit requires you have both grit and desire. The habit is to be outcome-minded.

Before any action or interaction, get a clear, ideal outcome for yourself. Connect what you are about to do (and how you are going to do it) with what you want for yourself and your relationships in the long term.

For example, for every important person in your life – and those you would like to meet – you need a relationship outcome and a map of your interactions. What is it you want from this person? The next step is to plan what you’ll achieve in each interaction so you reach your ideal outcome. Of course, each stage or interaction will have a specific goal.

Remember your reputation is made via relationships, so make sure your plans are good for your targets as well as yourself.

If you’ve never thought about relationships like this, it might explain why connections or networking fail to deliver what you need.

As an example of a relationship map, below you’ll find the nine stages of a successful new business relationship. Consider what information, examples, questions, activity, or even other people you might bring into each stage, to move the relationship forward toward your ideal outcome. By the way, this mapping works with recruiters and hiring managers, too!

If you want more free content on developing business relationships, email me at Nance@NanceRosen.com. Subject line: Relationships.

Stage 1 – Curiosity

Your prospect has a sense of intrigue about you, your company or solution, and entertains the idea that you might benefit him/her. You sense that it’s worth your time to continue interacting.

Stage 2 – Connected

You both sense that the two of you understand each other and have common ground worth exploring further.

Stage 3 – Inspired

It’s obvious that a relationship or collaboration would benefit you both, and the possibilities are energizing.

Stage 4 – Engaged

Your prospect feels safe to acknowledge unmet needs or discuss current or new goals. You confirm that you are talking with the right person (one with purchasing authority and a budget).

Stage 5 – Committed

You strike a clear agreement to move forward with the purpose of fulfilling your prospect’s unmet needs or helping him/her take advantage of opportunities. Your prospect agrees to buy, if your solution would satisfactorily benefit him/her.

Stage 6 – Learning and sharing

You support each other with important information and insights. You share a clear goal for your collaboration or relationship. You agree on the initial steps to move toward your goal.

Stage 7 – Problem-solving and planning

You and your prospect rigorously or systematically identify pain, obstacles, positive and negative forces, and implications of not solving the problem. You each contribute to strategies for overcoming obstacles or reaching goals, and create/act on a tactical plan for purchase and use.

Stage 8 – Buying and selling

Your prospect generates the purchase order or other documentation necessary for you to create an agreement, and arranges the time to review, accept and sign your agreement. You generate the agreement, which the prospect signs. You prepare to deliver, install or integrate your solution. You receive a check and oversee implementation.

Stage 9 – Recommending and referring

You both actively seek to send additional business or contacts to each other. You keep each other informed about opportunities for upgrades and add-ons. You meet to stay up-to-date.

Do This

Take 3 interactions/relationships you currently have with suspects, prospects or customers, and associate each one with the stage you are now in, using the 9 stages above. Jot down notes to track what went on at each stage. If you’ve missed some stages, ask yourself: what can I deliver to get on the fast track?

If you want more free content on business relationships, email me at Nance@NanceRosen.com. Subject line: Relationships.

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