Archive for the ‘Guest Editorial’ Category

An Op-Ed for Marketing Daily and Media Post

Friday, August 7th, 2009

Social communities can’t become the go-to crutch when brands are flailing, which they typically do before failing. I was delighted when one of the most important publications in marketing, asked me to opine on one of America’s big brand’s foray into social media.

They missed the target, read more at mediapost.com.

mediapostoped

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