Archive for the ‘global brand’ Category

You Speak, I Cry Inside. Personal Branding Never Sleeps.

Tuesday, November 24th, 2009

It’s time to do a mind-sweep, because what you think is gushing out of your mouth and into your texts, tweets, posts, and email. That self-talk you’ve got going is killing your chances to connect with the opportunities that are all around you. Personal branding is a 24/7/365 effort – because if you do it right, your message is being carried even while you sleep or watch Tim have his first breakdown on Project Runway.

It’s not that you’re thinking bad thoughts. You’re just not thinking about growing your business, getting a job or landing a promotion – unless you’ve been sent an email to schedule an interview.

Opportunity doesn’t wait

Opportunity - How that’s been working for you?

Opportunity - How that’s been working for you?

But really, the best opportunities don’t say: “Hey, it’s me! Opportunity! Can you get your mind off working or texting or whatever else you are doing, and come take a look at this?”

If the best opportunities did that, they’d attract 5000 really qualified candidates and the endless stream of resumes you and all your competitors send, only to receive back an auto-responder acknowledging “your interest in our company.” How that’s been working for you?

If you’re not ready for every opportunity to get attention for the things you do well and demonstrate the qualities that define your personal brand, then you are not locked and loaded on success. But, your mind may be lagging behind real time.

Competent but not connected

I had a car wreck-like encounter on Saturday, when I introduced two healthcare practitioners who need each other in order to grow their businesses. I am a consultant to both. I know unquestionably they have the core competencies, resources and like-mindedness that will transform each of their lives.

These are both outstanding men in their fields, with strong personal and business brands. I happen to not only

How often do you have car wreck-like encounters?

How often do you have car wreck-like encounters?

consult for each of them on building those brands, I see them as a patient. They and some other folks are trying to avoid my having back surgery, and help me deal with searing pain that feels like a forest fire is burning, wildly out of control on my right leg. So, they know each other from me, and their visibility in the market. Plus in separate conversations with me, they’ve each expressed interest in how they might work together.

On Saturday, we get together to review the “nerves gone wild” leg and perhaps talk a bit of business. After we non-invasively poke my leg with a laser, the first doctor opens the business conversation, in a pretty direct manner. He asks us to walk through his space. He tells us he’s got a chance to take over more space next door. He asks how much space the other practitioner needs for equipment and patient care. And, so the opportunity to discuss how their practices might come together and share patients commences!

Uh, no. It does not. This simply isn’t the way my other client rolls. He’s still thinking about my leg. And, he doesn’t keep his architectural specs in his head. End of conversation.

They shake hands and talk about heat versus ice and agree ice is better.

I’m in pain (business pain, I can’t feel my leg because business dealings flood me with adrenalin, which translates to a state of consciousness where I, like a very evolved yogi, could have a stake in my leg or my head and not feel it). I cry inside for the lost opportunity, and the pain it will take to create a hole in their schedules for another meeting.

Here’s the lesson

The Lesson...

The Lesson...

Sometimes you are standing right in front of the opportunity that will transform your life, but your mind is doing other work. You’re not trained to mind-sweep away everything that doesn’t matter right now, in order to focus on what does matter.

And, sometimes you are frittering away your time rather than twittering thoughts that will get you the kind of attention that transforms your life.

Consider why you should mind-sweep at a moment’s notice. You are always just six degrees of separation – or less – from exactly what you want. That’s why personal branding is a 24/7/365 responsibility to yourself and everyone who relies on you. It’s why we introduced the concept of networking and engage in it.

Explaining how to see opportunity is not like explaining how your microwave works or why Donald Trump is suddenly selling vitamins in a MLM video. The opportunity to open your mouth or tap on the keys and leverage your personal brand is so pervasive and so often overlooked, I could cry. And, I’m tough. I don’t cry when my leg goes afire.

Here’s what to do:

  1. Always have your goals in mind.
  2. Identify and memorize what you would say if the great deal-maker in the sky presented you with the one person who can make your goals your reality.
  3. Take advantage of every interaction, on-ground or online, to move you closer toward what you really want. Sure, they may be tiny, incremental steps – but it’s better than your great ideas, strengths and plans being stuck in your head, and losing the opportunity to advocate for yourself.

Now, do the mind-sweep. What do you have to say for yourself? I’d like to hear it – along with 10,000+ other readers – in your comments below.

Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

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Your Personal Brand is Nothing if Not Global

Tuesday, November 3rd, 2009

The U.S. used to stand for “no one else matters but US.” Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.

And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned the sexiest woman in the world, per Esquire. ScarJo and Megan, you have your place, but audiences around the world, heck even here, find celebrities more desirable if their personal brands are born outside the US.

U.S. Citizens:

Your earning power and net worth are dependent on seeing yourself as employable by anyone, anywhere. Your

Is your Brand Global?

Is your Brand Global?

personal brand must embrace that you are a world citizen, not because it’s the polite thing to be or because global warming is melting another continent’s ice caps and you’ll miss out on seeing polar bears.

Right now, your best job may be with a multinational not based in the US, a US company that is globally oriented or any business where you’re not just serving the locals. Unless your personal brand is to intentionally cater to the locals, like running a neighborhood diner, which is incredibly cool and could totally rock a gentrifying couple of blocks. Of course, if your personal brand is entrepreneurial then you might be thinking about franchising your concept, so remember Subway has more overseas stores than domestic.

Global thinking isn’t just for brands like Coke, Nike and Disneyland anymore. Increasingly, it’s for your personal brand and mine. My cousin Allan started out running a classic Mustang parts business in Long Beach. His personal brand was big with the membership of a few local Mustang car clubs and the classic car geeks at swap meets. Five years later, he makes most of his money shipping cars overseas. He’s built his personal brand by being a rock solid supplier of cherry condition cars to big money bidders in Australia, New Zealand, the EU, the UAE and of course, Asia.

So citizens of the US, make your personal brand global friendly. Read a business etiquette book that tells you

How up-to-date is your passport?

How up-to-date is your passport?

the rules in the places where you won’t find familiar faces. Like how you should show up on time to German meetings but stay calm when you’re the only one in the conference room in Rio and it’s two hours later than, oh let’s just say you anticipated. If you had the oil, fresh water and Olympics that Brazil has, you might be more casual than concerned when the US pays you a call.

Here’s what you do now

  1. Pick a daily newspaper website from 5 nations – only one of them from your home country. Read at least the headlines. Yes – most of them are translated into English (we still are the language of air traffic control).
  2. Look for your passport, and if it’s time to renew it, take a photo that makes you look like a trustworthy business person, and not like you at 19, needing a haircut and living on Ramen noodles.
  3. Pick 3 multinational companies to follow online, so you can see what it’s like to be part of the whole world – and not think you are the whole world.

About Nance:  Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers.

More from Nance…

You can find Nance on
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