If Everybody Does It, Why Shouldn’t You?

http://www.dreamstime.com/stock-image-team-business-people-standing-together-line-their-mob-mobile-modern-office-image32231811Everybody says an MBA is worthless. Everybody says Instagram is the only social media worth being on. Everybody says balance is more important than putting in time at work.

So, why should you be any different?

Neuroscientists have found that certain people naturally have divergent thinking. That’s the ability to weave together connections between things that other people don’t put together, and come up with a novel twist or innovative idea. People like Jon Stewart and Jay Z can do it, often on-the-spot. We used to call these folks “quick witted,” or “good on their feet.”

Not everyone can do it. Certainly, not with humor or with rhyme.

So, if you are not naturally inclined to originality or creativity, should you simply do what most other people are doing?

Should you dumb down your vocabulary?

Should you go where the herd goes for holiday?

Should you eschew a graduate degree or even college?

After all, isn’t communicating with the masses and being like people – so they will like you – the best way to play well with others?

Yes. And no.

It depends on what you want to do in your career or business.

I often forget that some people have a deeply rich personal life, filled with friends, family or hobbies. So much so, that work really isn’t all that central to their satisfaction. If you are deeply devoted to something outside of work, then it does serve you to make as little noise, news or perhaps even effort as possible. Get along. Put in your 7.5 hours and go home. Enjoy!

However, if you suspect that you have greatness coiled within you for business, technology or some other occupation: you must bear the cost of being different. You must dare to fail. You might even scare yourself with your ambition.

And, you must show your employer, prospective employer, clients, prospective clients, investors and so on: exactly what you can do that’s different than the madding crowd.

Increase your inventiveness. Diverge from what everybody is doing.

Here’s a way to begin building your divergent thinking. Take a paper clip, a small spring, an egg shell, a coffee cup or any other object: and make a list of 10 novel uses for it. The first time you do this, you might not have a cascade of innovative ideas. Just think of it as a new skill, that with practice you’ll master.

Make it a daily practice to pick up something small: a stone, a shell, or a K cup (please, they are not recyclable!) and give it 10 novel uses. Do it instead of texting, checking your social media or otherwise doing what everyone else is doing.

There’s a reason not everyone gets ahead at work or starts their own successful business. Give yourself a chance to see if you might be special. And, give us a chance to see if you might be the next big thing.

Thinking about going big with your personal brand? Join me at UCLAx for my Personal Branding Boot Camp, April 25 and 26. As a bonus, you’ll get a free hour of one-on-one coaching with me, a $500 value.

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