Ten Commandments of Personal Branding – #7: Think Themes Not Words

Giant WheelWho are you? You are a theme. You are one unified, coherent, understandable and consistent presence – if you are successfully branding yourself with your network, both real and cyber.

You can’t be all things to all people. You must be one distinguishable thing to your tribe. If you don’t choose, your tribe will assign a theme to you. Sociologically we cannot live among each other, without labeling.

You know this. You have that crazy friend, the boring one, the smart one, and the one who always knows what club is happening.  Most people didn’t sign up for the label they live with. Their bad.

Regular people live their lives and let others brand them. People like you, living with intention, making their mark indelibly, choose a theme. You must choose an authentic one – and use it in every communication, conversation, presentation and meeting.

Consider these, they may help you self-diagnose:

#1 Courageous, adventurous, brave and daring
#2 Encouraging, joyful, uplifting and fun
#3 Gracious, generous, giving, and thoughtful
#4 Funny, quick-witted, sardonic and comedic
#5 Current, hip, in-the-know and happening

Consider who’s who in a new partnership

Courage is the guy who puts his money down to jumpstart the deal. Encouraging is the guy who inspires others to contribute. Gracious is the person accepting the funds and thanking everyone for their efforts. Funny is the one who lightens the mood when the going gets tough. Current is the one who knows exactly where to spend the profits.

If you think you’re all of these themes, you’re going to have to spend some time alone, because no – you’re not all things to all people.

Ask yourself:

If you were with Gilligan, lost on an island with people who don’t know you well – what traits would undoubtedly define your attitude and interactions with them? That’s who you are. It may not be who you want to be. So act accordingly, or rather change your act accordingly.

When you like what you see, go ahead and let the world know.

Who are you?

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One Response to “Ten Commandments of Personal Branding – #7: Think Themes Not Words”

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