Controversial Communication: Incite a Riot or Facilitate Debate?

Publisher Nance Rosen’s weekly Syndicated Column on PersonalBrandingBlog.com: Controversial Communication: Incite a Riot or Facilitate Debate?

How dangerous is it to let your personal brand engage in controversy, and with a point of view that may not be the most popular? You may not have a choice as your clients have increasing access to you – and as people look to you for thought leadership on global events.

How can you interact on topics without alienating people with opposing points of view? Demonstrate the depth of emotional intelligence and maturity that thought leaders bring to controversy. Ignore personal attacks and don’t make them. President Obama is a perfect example of what to do when you are the target of venom.  As we witnessed in real time Congressman Joe Wilson slide down the slippery slope of incivility with his outburst, “you lie,” the President didn’t react.

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