Archive for August, 2009

Write Your Will and Start Your Life.

Tuesday, August 25th, 2009

My Tuesday Syndicated Column on PersonalBrandingBlog.com.  Write Your Will and Start Your Life.

Great athletes start with the finish line in mind. Lance Armstrong doesn’t hop on his bike and wonder where he’ll end up. Michael Phelps doesn’t jump in the pool and paddle around. Why would you take to the open road of your career or business without a destination in mind and expect to wind up in the ideal place?

Clearly, this is a time for you to have a clear outcome in mind for yourself, your career or business. Part of your brand is who you are, but a more present part of it is: who you are becoming?

Read the entire post at the Personal Branding Blog.

Write Your Will and Start Your Life

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Bright Shiny Objects and Babies Like Me on PBB

Tuesday, August 18th, 2009

My Tuesday Syndicated Column on PersonalBrandingBlog.com.  Bright Shiny Objects and Babies Like Me.

How do you find the brand in you? Really.

bright and shiney

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Rocking Your Reputation – My column for Personal Branding Blog

Tuesday, August 11th, 2009

What are you worth? At least one-third of your market value comes from your reputation – whether the brand is you, your company, product or service. Reputation- not a head-to-head comparison of the features that relate to your skills, products or services – accounts for why Johnson & Johnson’s market capitalization is so much greater than Unilever. How does YOUR market perceive who YOU are? And, what are the high priority elements that effect your image? Learn, decide and change what matters most.

Happy to cover the ways reputation rocks your world this week in my column for the Personal Branding Blog.

PBB blog

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An Op-Ed for Marketing Daily and Media Post

Friday, August 7th, 2009

Social communities can’t become the go-to crutch when brands are flailing, which they typically do before failing. I was delighted when one of the most important publications in marketing, asked me to opine on one of America’s big brand’s foray into social media.

They missed the target, read more at mediapost.com.

mediapostoped

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First Column on Syndicated PersonalBrandingBlog

Tuesday, August 4th, 2009

Employers Reward Savvy Networkers Who Don’t Fear Strangers

The quality of your posts influence the size of your compensation! Read more on my first post for Dan Schawbel’s amazing publication and empire: PersonalBrandingBlog.com. A shout out to my predecessor Beverly Macy and the dozens of people who read it early on Tuesday AM and tweeted it around the world – and to the bloggers and media who brought the story to a gob-smacking amount of sites. Read the full article Employers Reward Savvy Networkers Who Don’t Fear Strangers on PBB.

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