Archive for July, 2009

Employment Odds Favor Social Media Addicts

Friday, July 31st, 2009

Job Market is Sweet if You Can Tweet

(As of today, a bounty of tweets have appeared on my latest article, carried by numerous online and conventional media. Lots came from huliq.com, linked here, in case you’d like to see it there. Forgive the third person reference to myself in this blog post – it’s taken directly from an article.)

It pays to be a regular user of Twitter, Facebook and YouTube. Employers are searching for people who are “addicted” to these sites, because social media is the cheapest and most effective way for brands to build their reputations. Your odds of getting a job simply because you can use Twitter are fantastic: 69% of Americans don’t even know what Twitter is, according to a new LinkedIn/Harris poll. That cuts down the number of people you’re competing with.

Just this morning on a popular job board, a search for “twitter” popped up over 7,500 social media openings, with annual salaries ranging from $30,000 to $110,000. “Career coaches have always counseled job-hunters to improve their communication skills, but now we’re training people to how to tell a story in 140 characters or less,” reports Nance Rosen, a social media expert who coaches companies and employees on business communication.

Rosen is adamant that even if spending your day making friends and gaining followers is not your idea of a dream job, social media prowess may still be the critical factor in your winning or losing a job. Employers want every employee to do more than the job they’re assigned.

“Accounting, technology and administrative people are human assets, that must be multi-functional in order to be attractive right now. Like a photocopier that also faxes and scans, an employee who can talk up the company favorably on blogs or forums is more desirable than one who can’t,” Rosen says.

By using keywords to search any social media site, it’s easy for employers to see who’s talking about the topics that matter to them. As Rosen says, successful job hunters don’t fritter away the opportunity to make a good impression. They use Twitter to get ahead.

Tips for job hunters on Twitter

1. Identify the companies you’d like to work for, and tweet news about them.
2. Quote the companies’ CEOs or respond to their tweets, using the @ sign along with the CEOs’ Twitter.
3. Re-tweet news about the company or industry.

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An Interview with the San Francisco Chronicle

Monday, July 27th, 2009

Are you committing career suicide on Twitter and Facebook? Seriously. If you’re a “fan” of sleep or “Dopey” in the Snow White Dwarf quiz, you’re not putting your best foot forward on Facebook. Beyond the obvious: companies really care how many friends or Twitter followers you have – because they are looking for people with a sphere of influence. Reporter Benny Evangelista did a great job of pulling lots of social media secrets from me. From the article:

Social media tips when you’re laid off

  • Set up a blog and Twitter account so recruiters can find you and know you’re up-to-speed on social media skills. Post short notes with links to industry news. Re-tweet comments from people whom you admire – they’ll hear about it.
  • Participate in LinkedIn discussions and pose questions on discussion boards. Recruiters are watching for smart people with good communication skills.
  • Don’t post “job needed, desperate!” Do post attention-grabbing questions such as, “What’s the best business advice you’ve ever received?”

Need a job? Show them you can Twitter

Need a job? Show them you can Twitter

Read the whole article “Need a job? Show them you can Twitter” in the SF Chronicle.

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A conversation with MediaPost about Twitter.

Thursday, July 23rd, 2009

Picture 2MediaPost – THE industry trade publication for advertising and branding, asked for my insights on how big brands see social media in their Online Media Daily, and how your skill set changes your fortune in the job market. Thank you to reporter Laurie Sullivan for a crisp but powerful piece.

From the article:

Looking for a job in online social marketing? It’s not what you know. It’s the number of Twitter followers, Facebook friends, and connections on other social network sites that matter, according to Nance Rosen.

Rosen, career coach extraordinaire and CEO of Pegasus Media World, a communications firm focusing on publishing, social media and seminars, told Online Media Daily that brands looking to hire marketing professionals want “influencers,” “connectors” and “mavens” — people that others turn to for information, news and trends…

You can read the whole article Is Twitter A Job Qualification #FAIL? at the Online Media Daily website!

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The Best Way to Procrastinate: Productively

Tuesday, July 7th, 2009

There’s this adage: “if you have something that must get done, give it to a busy person.” I hate that adage, because I am a busy person. The adage makes me feel like the butt of some psychic joke. I often wonder why I’m good about being busy, why it is so fulfilling to do a lot. Tonight, as I am implementing David Allen’s GTD system (as I have been for 6 months), which manifests my cult-like love for personal productivity, I keep interrupting my own work with other work (that is also mine by varying degrees of “mine-ness”). Library of SuccessI have levels of relationships to my work like Dante has circles of hell.  At the center, there’s my never-stop-burning urge to transfer everything I know to anyone who could use it. If you read my first book, Speak Up & Succeed: you know that 1.5 pounds was just breaking a sweat on the deep dive into business communication that I want to you to take with me. So deep, that just to keep my lungs from bursting, Pegasus Media World just released my ebook: Library of Success, which is a wiki of every possible piece of content you can bring into a meeting. I owe big thanks to Molly Jo Rosen for her contribution to that, and a note to my book design team to give her credit. That is the great thing about eBooks: you can make a much-needed correction without burning 25,000 books.

But, I digress. I wanted to tell you that the secret to my success is: I have so much to do that procrastination looks like productivity. When I want to drag my heels on prepping for a media interview, I can mind-map a client’s product portfolio. When I want to delay producing my newsletter, I can answer a reporter’s request for an expert on producing small company events cheaply in Texas. Yes, I get very detailed requests because part of my job is to know the world’s most important people. If I’m home so my staff can get work done in the morning, I can clip Mo’s dog’s nails instead of completing an RFP. When I’m procrastinating, a lot gets done. Sunday night, our house became gluten-free, ahead of my sorting through the weekend’s email.

So I think the key to productivity is procrastination. If you always have a lot to do, there’s always something you can stick ahead of what you simply don’t want to do. Except when the fire feels really hot – because you’re hurtling into the brick wall of a hard and fast deadline, can’t you hear the angels sing? On a wing and a prayer.

What are you waiting on?

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