I talk to the media at least four times a week, oftentimes much, much more. I do that on behalf of Pegasus Media World authors and experts, as well as myself. So it’s unusual for me to “cotton” to a program host because, like meeting members of the press during movie junkets, some of their questions are repeats from past performances. Lately, the interviewers and journalists have been fantastic. They are coming to me with such surprising angles and topics, from “how has social media corrupted the work environment?” to “how does a company keep employees engaged during down time?” So, if you’ve watching ABC’s coverage, the New York Times and other outlets, you know I definitely have something to say about communication and the workplace. What’s been the most impressive is how in-depth the reporters are going, plus the quality of experts they are accessing and the accuracy with which my comments have been quoted. I really appreciate the curiosity they have, and how that translates to a more engaged and informed audience for their work. Recently I was delighted to be the only guest for Bill Horan’s Secrets of Success radio program in New York. He is a great example of the media I’ve been meeting. He’d read my entire book, researched my topic and had some zingers in his very challenging questions. We got so much feedback on the quality of information that I wanted to share it with you. You’ll get the fastest, most usable input for putting yourself higher up on the career ladder (or industry ranking for your business), than I’ve ever been able to deliver. A big thank you to Bill for the opportunity to go so deep in such a short time.
If you were going to be global, publishing is the ticket. Books – in all their different formats – and information sharing in its seemingly infinite iterations – bring you to the world, and as I have found: vice-versa. This week, I’ll meet 27 international managers who are flying in to learn from some of the leading thinkers in business, and I’m thrilled to be among those transferring knowledge. My topic this week is marketing planning, which is something integral to publishing and promoting books and their authors. Of course, because I was a marketing executive at The Coca-Cola Company, audiences think they might learn a bit of Coke’s secret formula from me. Surprise! They will. Except the secret formula to Coke’s success isn’t the ingredients in its beverage – Coke’s secret to being the world’s most recognized brand is executing the disciplined, strategic marketing they have perfected.When I returned home from Book Expo in New York just weeks ago, I realized that Coke made me think on a global level but also taught me the significance of focusing on one individual at a time. After all, that’s how fountain drinks are sold: one cup at a time. So, it never surprises me to have a meeting at the Spanish pavilion or the massive German booth to discuss foreign rights with an important publishing firm, and find out that I’m really speaking to people, one at a time.
If I had to choose, and I had to, I would always choose to be exchanging information, engaging in dialogues and helping other people earn their living doing the same. Of course, I believe that writing down what you know, providing your unique insight and accompanying every activity of commerce with your own book or publication introducing you, makes it easier for people to embrace you and your perspective.
And, once an author has down exactly what they want to share, I’m for sharing it everywhere.
In two weeks, one hundred Brazilian executives will make their way to two seminars I’ll give: one on Internet Marketing and the second on Marketing Communication Trends. Being a publisher doesn’t stop me from being a teacher or a writer anymore than it would stop me from being Molly’s mom. And, if you want to see someone who can’t be stopped, visit mollyjorosen.blogspot.com. Having a full time job in racing operations and blogging as Focused Filly doesn’t stop Molly Jo Rosen from writing – in fact you can catch her in the on-line New York Times at http://therail.blogs.nytimes.com/author/molly-jo-rosen.
Why am I going on and on about being published being your ticket to anywhere? Because if Molly and I can do it, with all of our goings-on, so can you. If David Mattson, the CEO of Sandler Training can do it, so can you! I could go on with all my favorite experts and authors who are doing so many things but take the time to document what they know – and off they and their work goes to the world, and the world comes to them.
Because the majority of technology at Pegasus Media World takes place without me, I can’t tell you when our new site will be perfectly built-out, so it can feature all the exciting places our authors will take you – and the places you may take our authors. But, I can say that you are always welcome at Pegasus Media World. We’ll try to keep you up-to-date on the most important people and up-and-coming experts. And, I wonder if you will be among us, as an expert or author.
ABC News asked me to weigh in on a topic that hurts like a bump to your funny bone: what to do when your boss catches you mid-tweet when you should be paying attention in a meeting. It’s a funny topic because everyone’s been caught – or like speeding and then seeing the police car – feels relief that we haven’t been caught. There is a dimension of this topic that pains me, though. My work as a coach and writer on business communication is all about empowering you to win attention, lock it in and get what you want because your audience finds you irresistible. Are there still people out there who are not using my system in their meetings, presentations and conversations??? Apparently, I’ll have to sell more books to save the world from death-by-meeting! My book: Speak Up & Succeed. Get it on NanceSpeaks.com, Amazon or wherever you like to procure your books. And, read Michelle Goodman’s terrific piece on meeting no-no’s: