About Work

Jon J. Weiss and I plan to enjoy some down time, but why not work when it’s on something you love? Jon’s putting together BioMechanix, his Strength and Conditioning Center. My agency is producing the branding and marketing materials. So after waffles, we drive to NAX Partners workspace (www.NaxPartners.com) to review copy for his new brochure. We get on Skype with NAX creative director Andre Machiaverni who is at home in Brazil this week. No one seems to watch the time, and when we leave: it’s midnight in one place and 3 AM in the other. Can’t remember which was where.

What keeps you up at night?

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